Blog 16: Advisory Meeting #2

My second answer is:
The best way for a marketing manager to increase marketability is by building relationships.

Reasons why:
1. You want to build good relationships with your customers because they have a lot of choices so you want them to choose you.  "The relationship doesn't start when money changes hands, but as early as the marketing phase. "

2. The companies that have really strived in the past are companies that have invested in ensuring their customers get the best experience. Now a days, because of social media, building relationships with customers is even more simple.

3. Building relationships with important people, not just customers opens up so many doors for your product. Not only do you get more connections, but you get more people talking about your product which works as a form of advertising that you as a manager didn't have to do anything or invest any money in really.

The sources I used that were really helpful were:
  "Managing Your Customer Relationships." Marketing Donut. N.p., n.d. Web. 06 Feb. 2014.
 "Sign up for Our Free Weekly E-newsletter." In Marketing, It's All About Building Relationships. N.p., n.d. Web. 06 Feb. 2014

And also my mentor contributed to this answer from first hand experience.

So in conclusion, my second answer revolves around the idea that buidling relationships with everyone not just customers helps to get your product out their in the market. It helps to have good relationships with your customers because they are then going to continue purchase your product as well as recommend it to friends and family. It's good to build relationships with other workers because they work as connections to help you advertise your product. 

Blog 15: Independent Component 2

1.  Describe in detail what you plan to do for your 30 hours.
For my 30 hours I plan to now work with Tijuanas Tacos. I chose this company because I want to work on marketing for a food establishment now. This will be totally out of my comfort zone since I'm use to working for a tax company.
2.  Discuss how or what you will do to meet the expectation of showing 30 hours of evidence.
I will show my 30 hours of evidence with my log spreadsheet as well as pictures of my marketing plans and how I achieve them.
3.  And explain how what you will be doing will help you explore your topic in more depth.
This will really help me more with my topic because I will be able to put in practice everything I've learned about  with leading my team and working against my competition. I never had to do any of that before so I'll finally be able to get a hands on experience.

Blog 14: Independent Component 1

Literal:

a) I Vanessa Pacheco, affirm that I completed my independent component which represents 30 hours of work.

b) Carlos Pacheco

       -Vice President of the Hispanic Chamber of Commerce

            (323) 804-4081

c) https://docs.google.com/spreadsheet/ccc?key=0AlMzNOgFPiPXdHliYm5MX3lIcFlNOHhtY2s5b0hseEE&usp=sharing#gid=0

d) Mondays and Wednesdays I worked with Carlos. He gave me lists of companies and all their information I needed . With the information I received I created competition grids. I also went with Carlos to visit different companies and I got to meet a lot of people and here about their business plans. I then made a business plan myself with Carlos. We also worked together to advertise the businesses and try to get new customers.

Interpretive: 

These are photos from my days working with the Hispanic Chamber of Commerce.

Example of business plan I made for SuperChem. (apologies it had to be in spanish)

This is Minerva Hernandez. She is the President of the Hispanic Chamber of Commerce.

These are some of the business cards of the businesses I went to.

This is an example of the competition grid from a business. It lists all the products they offer.

Applied:

 This component helped me understand the foundation of my topic better because I got to work with actual businesses. I also learned a lot of new things about building relationships with workers and customers. I got to talk to a lot of people and get different ideas. I just feel like it opened up the doors for me because now a lot of people around my community know me. This component actually helped me with finding my first answer for my 30 minute presentation. 

January Blog Post

I feel like January was so packed with so many things that it just flew by. For example we started a new semester! Plus we had a lot of projects due. Overall though I feel pretty content with my work.
I really enjoyed the process and researching for my lesson 2 presentation just because I really like my topic. Tax season also started which meant that the environment where I do my mentorship is total chaos. Which kinda sucked for me because my mentor couldn't always provide with the assistance that I needed. However we both managed to pull through. I also used this month to really focus on my independent component. Therefore I worked a lot along side my dad since he is the Vice President of the Hispanic chamber of commerce of Pomona. Which is where I wanted to do my independent component.
Also thanks to m awesome tutor I got a 91 on my physics test which is the highest grade I've ever gotten on a physics test so I was extremely happy. It really encouraged me to keep trying.
So overall this month was hectic with all the things that we had to do but thank god I survived.
I can't wait to see m February has in store for me.

Blog 13: Lesson 2 Reflection

Content:

1. Positive Statement

What are you most proud of in your Lesson 2 Presentation and why?

I'm most proud of my assignment. The reason for that is because it was the part I had most trouble in. However at the end I believe that I found the most efficient way to tie in my assignment with my PowerPoint.

2. Questions to Consider
       a.     What assessment would you give yourself on your Lesson 2 Presentation (self-assessment)?

       AE       P         AP       CR       NC

       b.     Explain why you deserve that grade using evidence from the Lesson 2 component contract.

I think I deserve like a P/P+ because  I met all if my requirements and I also felt that my work was quality and that I presented my PowerPoint to the best  of my ability.

3. What worked for you in your Lesson 2?

What worked for me was explaining  my first answer.  I knew my information very well therefore when I was delivering the presentation I didn't feel as nervous because I knew what I was talking about.

4.  (What didn't work) If you had a time machine, what would you have done differently to improve your Lesson 2?

At first it was somewhat difficult to create an assignment based off of what my peers learned from my PowerPoint.

5. Finding Value
What do you think your answer #2 is going to be? 

I think my second answer is going to be crew importance of creating customer relationships with your clients. 

Blog 12: Third Interview Questions

Third Interview Questions:

1. How can a marketing manager best increase the marketing ability of an idea or service to a target demographic?
2. From your experience in the field what method do you find to work best in persuading consumers to buy your product?
3. Tell me about a brand that you think has good marketing.
4. What are the characteristics do you think a manager needs to have in order to run their team effectively?
5. What part of your marketing plan gives you the biggest advantage over your competitors?
6. Who are your top competitors?
7. Who are your ideal customers?
8.   As a marketing manager, how do you measure the success of your team?
9. What is your company's mission?
10. How do you define marketing?

Blog 11: Mentorship 10 Hours Check

Content:

1.   Where are you doing your mentorship?
At the Atlantic Tax Company in La.

2.   Who is your contact?
Vairon Perez, he is the marketing manager of that company.

3.   How many total hours have you done (total hours should be reflected in your mentorship log located on the right hand side of your blog like your WB)?   
I'm basically done with all my hours since I go every Saturday to work with my brother for five hours. So in total I believe I have 80 hours already.

4.   Summarize the 10 hours of service you did.
Most of what I do is, help with paperwork, answering phone calls, and also help my mentor with the making of marketing campaigns for the company. So that includes everything from the advertising we're going to do and working with the budget.