Blog 16: Advisory Meeting #2

My second answer is:
The best way for a marketing manager to increase marketability is by building relationships.

Reasons why:
1. You want to build good relationships with your customers because they have a lot of choices so you want them to choose you.  "The relationship doesn't start when money changes hands, but as early as the marketing phase. "

2. The companies that have really strived in the past are companies that have invested in ensuring their customers get the best experience. Now a days, because of social media, building relationships with customers is even more simple.

3. Building relationships with important people, not just customers opens up so many doors for your product. Not only do you get more connections, but you get more people talking about your product which works as a form of advertising that you as a manager didn't have to do anything or invest any money in really.

The sources I used that were really helpful were:
  "Managing Your Customer Relationships." Marketing Donut. N.p., n.d. Web. 06 Feb. 2014.
 "Sign up for Our Free Weekly E-newsletter." In Marketing, It's All About Building Relationships. N.p., n.d. Web. 06 Feb. 2014

And also my mentor contributed to this answer from first hand experience.

So in conclusion, my second answer revolves around the idea that buidling relationships with everyone not just customers helps to get your product out their in the market. It helps to have good relationships with your customers because they are then going to continue purchase your product as well as recommend it to friends and family. It's good to build relationships with other workers because they work as connections to help you advertise your product. 

Blog 15: Independent Component 2

1.  Describe in detail what you plan to do for your 30 hours.
For my 30 hours I plan to now work with Tijuanas Tacos. I chose this company because I want to work on marketing for a food establishment now. This will be totally out of my comfort zone since I'm use to working for a tax company.
2.  Discuss how or what you will do to meet the expectation of showing 30 hours of evidence.
I will show my 30 hours of evidence with my log spreadsheet as well as pictures of my marketing plans and how I achieve them.
3.  And explain how what you will be doing will help you explore your topic in more depth.
This will really help me more with my topic because I will be able to put in practice everything I've learned about  with leading my team and working against my competition. I never had to do any of that before so I'll finally be able to get a hands on experience.

Blog 14: Independent Component 1

Literal:

a) I Vanessa Pacheco, affirm that I completed my independent component which represents 30 hours of work.

b) Carlos Pacheco

       -Vice President of the Hispanic Chamber of Commerce

            (323) 804-4081

c) https://docs.google.com/spreadsheet/ccc?key=0AlMzNOgFPiPXdHliYm5MX3lIcFlNOHhtY2s5b0hseEE&usp=sharing#gid=0

d) Mondays and Wednesdays I worked with Carlos. He gave me lists of companies and all their information I needed . With the information I received I created competition grids. I also went with Carlos to visit different companies and I got to meet a lot of people and here about their business plans. I then made a business plan myself with Carlos. We also worked together to advertise the businesses and try to get new customers.

Interpretive: 

These are photos from my days working with the Hispanic Chamber of Commerce.

Example of business plan I made for SuperChem. (apologies it had to be in spanish)

This is Minerva Hernandez. She is the President of the Hispanic Chamber of Commerce.

These are some of the business cards of the businesses I went to.

This is an example of the competition grid from a business. It lists all the products they offer.

Applied:

 This component helped me understand the foundation of my topic better because I got to work with actual businesses. I also learned a lot of new things about building relationships with workers and customers. I got to talk to a lot of people and get different ideas. I just feel like it opened up the doors for me because now a lot of people around my community know me. This component actually helped me with finding my first answer for my 30 minute presentation.