How can a marketing manager best increase the market ability of an idea or service to a target demographic?
Thursday, April 24, 2014
Blog 19: Independent Component 2
Content:
LITERAL
(a) I, Vanessa Pacheco, affirm that I completed my independent component which represents 30 hours of work.
(b) Tijuanas Tacos in Pomona
(c) done.
(d) The boss of Tijuanas Tacos allowed me to come up with my own marketing plan to increase sales. After discussing with him, I managed to persuade him to invest in a plasma television for one lucky customer. The basic idea was to advertise this tv to encourage more poeple to come eat at our restaurant for a chance to win a television. The only condition being that anyone could participate in this raffle as long as they purchased something. At the end we got plenty of new customers coming into the restaurant to enter the raffle. We did this through the course of the two weeks that I was there. I only went during the weekends. I would put in 8 hours everyday I went.
INTERPRETIVE
These are a couple of pictures of the plasma television that we raffled and the complementary fruit salad we were giving away to long term customers.
APPLIED
This component helped me answer my EQ because it allowed me to get a first hand experience to see what really is the best way to reach my target audience. This gave me the opportunity to start putting into practive everything that I had learned from my reaserch and mentorship into practice and start developing my own startegies.
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